How has the phenomenal growth of Minneapolis-based content strategy agency Brain Traffic come to pass? Serendipity? Hard work? Probably a bit of both?

Kristina hit on something that has been horribly askew with online marketing, and she’s been remarkably successful at evangelizing a better way. In building web-based marketing assets (websites, microsites, web-delivered applications, etc.) marketers have made great online content an exception, rather than the rule. Yet success still depends on creating great user experiences, and that means marketers must relearn the art of incorporating and managing great content. Good to see this trend happening, as it should improve the web for everyone: